The Role Of A Marketing Associate » Week 1 » Lead Management In Salesforce

Q: Fill in the blank: The first stage of the sales process, the _____________ stage, primarily involves generating leads. In this stage, the goal is to identify as many potential customers as possible by generating inbound and/or outbound leads.

Yes! The prospecting stage is the first stage in the sales process. This stage is typically handled by marketers, although depending on the size and structure of a company, it may also be handled by sales teams or split across the marketing and sales teams.

Q: What is Lead Management?

Yes! Lead management encompasses the prospecting and qualifying stages of the sales process and typically involves the work of marketing associates and sales development representatives.