Practice More Quizzes:
Q:
In Social Network Analysis, we have seen that researchers work fundamentally with two kinds of database matrixes:
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In Social Network Analysis, nodes must be individual people:
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Some online music services allow or even promote that you share your music taste with others. For example, a music service might encourage you to share what you listen to with others on social online networks. Often people get to know new people this way. The phenomenon that those with similar music tastes connect is known as:
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An online dating service contracts a new consultant. His first recommendation for search engine optimization is to prioritize the matching of people with similar attributes, including music and sports preferences, race, and level of education, among others. He calls this concept “magic secret matching sauce”. You know the proper name of this concept is:
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You are fan of the services of a new company. Their taste is really peculiar, and they occupy a small niche of consumers with a peculiar taste, but you like it. They struggle with finding the right customers and almost shut down again, but then, suddenly, they start an amazing marketing campaign, where they make incredible offers to you and other existing customers if you convince three friends to try out their services. You know what concept their campaign draws on:
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Which of the following is true?
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In Social Network Analysis, networks with different kinds of nodes are called:
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In social network analysis, networks with different kinds of links are called:
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Which of the following is the natural kind of network link to model a social network in a company?
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Modeling social networks, it is often not clear what should be represented as nodes, and what as links. How do we choose links and nodes to model reality?
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Granovetter’s famous concept of “the strength of weak ties” implies that:
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What is the main argument behind Granovetter’s famous paper on the ‘strength of weak ties’?
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An adjacency matrix records:
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A database that records the links of a network is called:
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Which of the following could be the correct database that captures the node attributes of this family network:
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Which of the following is the database that correctly captures the links of this family network:
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