Practice More Questions From: Practice Quiz: Attribution
Q:
Which of the following business questions can you answer with an Attribution study? (Choose all that apply)
Q:
Which rule-based attribution model is best described by the following definition? Gives 100% credit to the last click seen from a person before a conversion took place, even if an impression (ad view) was the last interaction.
Q:
Which rule-based attribution model is best described by the following definition? Gives more credit to touchpoints (clicks or impressions) based on how recently they happened. This attribution model gives an increasing percentage of the credit for a conversion to touchpoints as they get closer in time to the conversion.
Q:
Which rule-based attribution model is best described by the following definition? Gives 100% credit for a conversion that happened to the first click or visit that happened in the conversion path. If there is no click or visit, then it will credit the conversion to the first impression.
Q:
Which rule-based attribution model is best described by the following definition? First and last touchpoints (clicks or impressions) are given more credit, while the credit for the remaining touchpoints in the middle is divided equally.
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