Which of the following are not ways a Brand Lift Test on the Facebook platform may help an advertiser?

Practice More Questions From: Graded Quiz: Running Facebook Experiments

Q:

Imagine you work in the marketing department of a large electronics company. You are planning to set up a new conversion campaign on Facebook focused on generating online sales for computer monitors. Your manager asks you to make sure you can report on the effectiveness of your campaign once the campaign is completed. The first section of the Conversion Lift Test focuses on the test details. What are your options for what you can define for the test? (Select all that apply)

Q:

Imagine you work in the marketing department of a large electronics company. You are planning to set up a new conversion campaign on Facebook focused on generating online sales for computer monitors. Your manager asks you to make sure you can report on the effectiveness of your campaign once the campaign is completed. How do you make sure you can fulfill her requirements?

Q:

The core of your Brand Lift Test is:

Q:

Which of the following are not ways a Brand Lift Test on the Facebook platform may help an advertiser?

Q:

Why does Facebook require spending at least $30,000 on a Brand Lift test?

Q:

Imagine you run an online art supply store. You are looking to increase awareness of online purchases by 5 percentage points among the target audience within three months. Which test would best measure this goal?

Q:

True or false? If you want to run an experiment to test your advertising effectiveness, you have to plan it before you create and run your advertising campaign.

Q:

Which of the following are elements of an experimental design?

Q:

The group of people in an experiment that were not exposed to your ad is known as what?

Q:

In a RCT, what does it mean to use intention to treat?

Q:

True or false: a randomized control test ensures that you have control over who is in the control group and who is in the treatment group.

Q:

You want to run an experiment for your company’s advertising campaign. When designing your experiment, you randomly assign people to a control group and a treatment group. Studies that use this type of experiment are referred to as:

Q:

The difference between the treatment group and the control group that is likely to have been caused by the ad or campaign is known as what?

Q:

A campaign’s incremental impact is…

Q:

True or false: to determine the lift ratio, you divide the incremental conversions by the number of conversions without ad exposure.

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Question 6 Imagine you ran a Holdout Test for your Facebook campaign and you find the following information in the report of the results: Conversion lift percent: 15.2% Conversion Lift: 2,155 Sales Lift: $88,100 Based on this information, which of the following is correct?

Q:

You’ve recently completed a brand lift test. Which of the following results will you receive? (Select all that apply)

Q:

You run the marketing for a high end clothing retailer and recently ran a holdout test for your company’s Facebook ad campaigns. In Facebook Ad Manager, you look at your overview and observe how many additional conversions happened as a result of your ad. This is called the:

Q:

What is an acceptable confidence level for your test?

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True or false? If the confidence level for your test isn’t very high, stop running your test for a bit longer and decrease your advertising budget to see a bigger effect.

Q:

Imagine you ran a Brand Lift test for your campaign on Facebook and it is clear from the report that the confidence level for your test is low. In fact, it says in your report: “the chance that your Facebook ads caused brand lift is 63.2%”. You would like to see a higher confidence level. What could you do?

Q:

Les would like to connect their external marketing data to Facebook. What is a tool that they could use to accomplish this?

Q:

True or false: The Facebook Conversion API helps Facebook personalize and optimize your ads so that your ads are shown to people who are more likely to be interested in them.

Q:

True or false: The Facebook Conversion API is used in place of the Facebook Pixel.

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