What is the purpose of an SDR using an ideal customer profile (ICP) during the lead qualification process?

Practice More Questions From: The Life of an SDR

Q:

Consider a flower shop that collects all of the email addresses of people who have signed up for their weekly letter. These people are considered __________ .

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Imagine that a company like Microsoft has received email addresses from a section of their website that says “contact us if you are interested in purchasing this product.” These email addresses were scanned by the marketing department and have just been handed off to an SDR to be qualified. These people are considered __________ .

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An SDR has reached out to leads who have shown interest, and has identified which of these leads are most likely to make a purchase. The leads that have been qualified by the SDR as likely to make a purchase are considered __________ .

Q:

An SDR has just received 600 leads from the marketing team. The next step is…

Q:

What is the purpose of an SDR using an ideal customer profile (ICP) during the lead qualification process?

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