Practice More Questions From: Practice Quiz: Measuring Ad Effectiveness with Experiments
Q:
Results of an experiment include: (select all that apply)
Q:
What could the effect be of using ITT (Intention to Treat) on the incremental impact of your campaign results?
Q:
Randomization is the process of assigning people to groups based on a common trait that is selected at random. True or False?
Q:
In an experiment, the group that did not receive a treatment is called what?
Q:
A hypothesis is a proposed explanation for an observation. True or False?
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