Q:
True or false? You would run a marketing mix modeling study to show how your advertising on different platforms contributed to company sales.
Q:
Traditionally, what are the weaknesses associated with a marketing mix model? (Select all that apply.)
Q:
True or false: APIs and machine learning will eventually make marketing mix modeling irrelevant.
Q:
Imagine you work in the marketing department of a large clothing retailer. You want to run a marketing mix modeling study. Which of the following statements regarding the benefits of conducting this study are true? (Select all that apply)
Q:
True or false: Likes, comments, and shares are great inputs to include in your marketing mix model.
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