Practice More Questions From: Graded Quiz: Using Content as a Sales Tool
Q:
True or False. If your sales people can’t find relevant content for their prospects within one minute, they won’t use it.
Q:
True or False. If your sales people can’t find relevant content for their prospects within one minute, they won’t use it.
Q:
Which of the following is the ideal amount of time for your salespeople to find relevant content for their prospects?
Q:
True or False: Your sales team should be able to identify relevant content for their prospects in around 5 minutes.
Q:
True or False: Marketing is most relevant towards the beginning of the sales process.
Q:
During the sales process, when is marketing most relevant?
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Who tends to create the most content in a business?
Q:
True or false. The sales department creates most of the content for a business.
Q:
Which of the following statements about the marketing content a customer receives is true.
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True or false. Marketing content should match whatever stage of the customer journey the customer is on.
Q:
How does marketing content relate to the customer journey?
Q:
What is the main way to guarantee quality leads during the sales process?
Q:
True or false. The amount of education provided to prospects during the sales process isn’t as important as getting them through the sales process as quickly as possible.
Q:
True or false. The more education you can provide to your prospects before they meet with sales, the more qualified they’ll be once they get there.
Q:
What main qualities should you consider when hiring a content manager?
Q:
True or false. Having excellent writing and editing skills is the only quality needed to hire a quality content manager.
Q:
There are a lot of qualities that make for a good content manager. What are some main qualities that you should look for when hiring a content manager? (Choose all that apply)
Q:
Of the following choices, which of the following is effective for becoming a better writer, but not a major step in writing a first draft?
Q:
True or False. Rewriting is a major part of writing an effective first draft.
Q:
Which of the following is not a part of the first draft writing process?
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What percentage of content viewed online is video content?
Q:
True or false. Video content is 80% of what people view online.
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What are the advantages of using video content?
Q:
True or false. The people in the different internal divisions of your business are subject matter experts and should be the main focus of your content.
Q:
When developing business content, where should you source the content?
Q:
True or false. When developing business content you should source the content from external sources.
Q:
True or false. Marketing plays the biggest role in the enablement process.
Q:
Which team or teams in your organization plays the biggest role in the enablement process?
Q:
Which of the following combinations of teams creates the most effective sales enablement process?
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