True or false? A well designed experiment requires that people in the test are randomly assigned to the test or the control group.

Practice More Questions From: Measure Your Advertising Effectiveness Quiz

Q:

Imagine you work in the marketing department of a large electronics company. You are planning to set up a new conversion campaign on Facebook focused on generating online sales for computer monitors. Your manager asks you to make sure you can report on the effectiveness of your campaign once the campaign is completed. The first section of the Brand Survey Test focuses on the test details. What are your options for what you can test? (Select all that apply)

Q:

True or false? Facebook suggests that in order to run a successful test, you should at least spend about $30,000 on advertising in the campaigns you are testing.

Q:

True or false? If you want to run an experiment to test your advertising effectiveness, you have to plan it before you create and run your advertising campaign.

Q:

True or false? A well designed experiment requires that people in the test are randomly assigned to the test or the control group.

Q:

True or false? The ‘control group’ is the group in the experiment that will be exposed to the treatment.

Q:

Imagine you want to track customer actions taken on your company’s app. Which Facebook tool would be most helpful?

Q:

True or false? When Facebook says it uses Intention to Treat (ITT) in advertising effectiveness tests, it means that those who are part of the test (or treatment) group in an experiment will not remain in the group.

Q:

Which of the following are elements of an experimental design?

Q:

Imagine you ran a Holdout Test for your Facebook campaign and you find the following information in the report of the results: Conversion lift percent: 15.2%Conversion Lift: 2,155Sales Lift: $88,100Based on this information, which of the following is correct?

Q:

True or false? If the confidence level for your test isn’t very high, stop running your test for a bit longer and decrease your advertising budget to see a bigger effect.

Q:

True or false? A well designed experiment requires that people in the test are randomly assigned to the test or the control group.

Q:

A campaign’s incremental impact is…

Q:

Imagine you run an online art supply store. You are looking to increase awareness of online purchases by 5 percentage points among the target audience within three months. Which test would best measure this goal?

Q:

The one aspect of an experiment you change between the treatment group and the control group is called the:

Q:

The Facebook pixel can track conversions made on what platform?

Q:

What does it mean when Facebook says it uses Intention to Treat (ITT) in advertising effectiveness tests?

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