Practice More Questions From: Graded Quiz: Segmentation
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The two forms of segmentation are developed from a persona and developed from data analysis. True or False
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What are the two forms of Segmentation? (Choose two)
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Which of the following are NOT types of Segmentation? (Choose two)
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True or False: One to Two is a kind of personalization.
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Which of the following are kinds of personalization? (Select all that apply)
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Which of the following is NOT a kind of personalization?
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What is a CDP?
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What does CDP stand for?
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A CDP is a database that builds a complete picture of your customers on an individual level. True or False?
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The first step in creating a K-means clustering analysis is to Validate the data. True or False?
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What is the first step in creating a K-means clustering analysis?
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What is the last step in creating a K-means clustering analysis?
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The Elbow Criterion is used for…
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The Elbow Criterion finds the number of clusters for which adding an extra cluster would not add sufficient information. True or False?
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Which principle can you use to decide on the number of clusters for your analysis?
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What do you focus on when profiling clusters?
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Profiling Clusters means only describing what makes people within a cluster similar to each other. True or False?
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Profiling Clusters does NOT do which of the following?
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Segmentation helps you find the correct audience and reach them with the right message. True or False?
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Segmentation does not…
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Segmentation is important because…
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Which of the following is a segmentation variable commonly used in marketing?
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Psychographic, demographic, behavioral, and geographic are the four commonly used segmentation variables in marketing. True or False?
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The four segmentation variables commonly used in marketing are…
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Product Usage, Spending Habits, and Media Consumption are examples of what kind of segmentation variable?
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Values, Motivations, and Beliefs are examples of what kind of segmentation variable?
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Location, Population Density, and Climate are examples of what kind of segmentation variable?
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What does clustering do?
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Cluster Analysis is the most common analytical approach used for segmentation. True or False?
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What kind of analysis is best for segmentation?
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