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What is brand lift?
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One of the most important parts of your brand lift test is:
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How might a Brand Lift Test on the Facebook platform help an advertiser?
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True or false? Facebook suggests that in order to run a successful test, you should at least spend about $30,000 on advertising in the campaigns you are testing.
Q:
You run the marketing for a high end clothing retailer and recently run a brand lift test for your company’s Facebook ad campaigns. Your results consist of which of the following? (Select all that apply)
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Imagine you ran a Brand Lift test for your campaign on Facebook and it is clear from the report that the confidence level for your test is low. In fact, it says in your report: “the chance that your Facebook ads caused brand lift of 63.2%”. You would like to see a higher confidence level. What could you do?
Q:
What is an acceptable confidence level for your test?
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