Dahl has noticed that some people on the company mailing list are receiving the same email multiple times and then unsubscribing. What is something Dahl could do to avoid this in the future?

Practice More Questions From: Graded Quiz: Data-Driven Business Foundation

Q:

True or False: Data-driven decision-making means making decisions based on information rather than assumptions.

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What is data driven decision making?

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Dahl has been tasked with making decisions about a new marketing rollout; specifically, what will be shown in ads. What is the best strategy for making this decision?

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Data-driven decision making is a user-centered approach which is at the heart of…

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True or False: Data-driven decision making is inherently not a user-centered approach; it’s focused on data rather than users.

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Dahl is trying to use a more user-centered and data-driven approach to inbound marketing. What is an important thing they should remember about inbound marketing?

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What are the three main activities of the inbound marketing flywheel?

Q:

True or False: The second activity in the inbound marketing flywheel is engaging.

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Dahl is auditing their company’s marketing processes. They’ve determined activities that attract and engage customers, but what is the third activity type that isn’t represented?

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In the Golden Circle analysis, what is the second circle?

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In the Golden Circle analysis, what is the outermost circle?

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In the Golden Circle analysis, what is the innermost circle?

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Dahl is running a SWOT analysis on their company. They have been told by a manager to avoid highlighting potential problem areas so that the company doesn’t look bad. How should Dahl respond?

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What does the SWOT in a SWOT analysis stand for?

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True or False: When conducting a SWOT analysis, it’s important to ignore threats and only focus on where your company is excelling.

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True or False: To formulate a goal for your business, keep the goal loose to capture many possibilities.

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Dahl has a goal to get 1000 people to sign up for a new newsletter that they’re launching. Is this a SMART goal?

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When setting a SMART goal, what do the A and R stand for?

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True or False: the most important thing about key results is that they are measurable and verifiable.

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In the OKR framework, what is the difference between an objective and a key result?

Q:

Dahl has been asked to help set objectives for their company in the OKR framework. How many objectives would be appropriate?

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True or False: Data cleansing is the process of detecting and correcting inaccurate records from a table or database.

Q:

Dahl has noticed that some people on the company mailing list are receiving the same email multiple times and then unsubscribing. What is something Dahl could do to avoid this in the future?

Q:

Which of the following is not a reason to be concerned about bad data?

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Which of the following is not a primary benefit of having clean data?

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Dahl is cleaning up a customer contact database. They notice that different people are entering phone numbers in different ways. What should Dahl do?

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True or False: Clean data is not necessarily uniform.

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When auditing a company contact list, what is an important thing to look out for?

Q:

True or False: ideally, all contacts would have a similar amount of data attached to them.

Q:

Dahl has noticed that sales and marketing team members are creating lots of new, equivalent contact properties in the CRM. What tool might help avoid this?

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