Blake is planning an experiment. Their hypothesis is that: Ads targeted to Cities in the US will increase website visits in August. What could help to make this hypothesis stronger?

Practice More Questions From: Graded Quiz: Marketing Analytics in Action

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When setting a SMART goal, what do the S and M stand for?

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True or false: to formulate a business or marketing goal, keep the goal broad to capture more possibilities.

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Blake has a goal to get 1000 more conversions. Is this a SMART goal?

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When tracking a goal, a key performance indicator should be: (Select all that apply)

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True or false: a KPI should be directional to help track progress towards a specific goal.

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Blake plans to use likes as a KPI. Is this a good choice?

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What are some limitations of observational methods? (Choose all that apply)

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What are some limitations of an A/B test? (Choose all that apply)

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What are some limitations of a randomized control test? (Choose all that apply)

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Blake is planning an experiment. Their hypothesis is that: Ads targeted to men 25-40, interested in dogs, will increase website visits in Q1.What could help to make this hypothesis stronger?

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Question 4 Blake is planning an experiment. Their hypothesis is that:Ads targeted to women 30-55, interested in architecture, living in Cities in France will increase website visits.What could help to make this hypothesis stronger?

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Blake is planning an experiment. Their hypothesis is that: Ads targeted to Cities in the US will increase website visits in August.What could help to make this hypothesis stronger?

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Blake is attempting to measure the effect of an ad across many channels, online and offline. What is the most appropriate type of analysis?

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What is the preferred method of multi touch attribution to get the most valid results?

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True or false: randomized control trials are designed to measure causality.

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True or false: when bringing data together from multiple sources, the first step is to make sure the data is comparable.

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When comparing data gathered from multiple sources, what are some questions you should ask yourself? (Choose all that apply)

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Blake wants to start exploring their data. Which of the following is a good place to start?

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True or false: it’s not very useful to compare your results against competitors.

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Blake is generating insights and feels they have already done a good job evaluating the results against goals and KPIs. What can they attempt to do next?

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When generating insights after an analysis, what are some questions you can ask yourself? (Choose all that apply)

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What are some types of recommendations you can make after you have generated insights from your findings? (Choose all that apply)

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True or false: even though you’ve completed your analysis, it’s not a good idea to make recommendations related to the effectiveness of your marketing.

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Blake has found that people abandon the purchase process and they believe this has to do with asking too much information from the customer before they complete their purchase. What might be a recommendation?

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When creating a presentation, what’s the main thing to keep in mind as you create it?

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When creating a presentation, what should you focus on last?

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When creating a presentation, what should you focus on first?

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What might be a good tactic when thinking about opening and closing your presentation?

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How could you close your presentation?

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How could you open your presentation?

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