Practice Quiz: Recommend Measurement Solutions And Perform An Analysis » Week 5 » Marketing Analytics With Meta

Q: What are some strengths of A/B testing in Marketing Analytics? (Select all that apply)

That’s right! A/B testing is generally good for making quick, strategic decisions about an ad or campaign.

Q: True or false: A brand lift test is a good way to evaluate changes in brand awareness.

That’s right! Lift tests are an excellent way to find incremental changes and a brand lift test in particular is good for brand equity metrics like brand awareness.

Q: If you need to combine data from multiple sources, you can use a...

That’s right! A join clause in SQL can combine rows from two or more tables, based on a related column between them.

Q: Jessie is using a join clause to see all the conversions they made in a one month period. To see all of the conversions from two tables for that one month period, what type of join should they use?

That’s right! This type of join gathers all the applicable data from two tables. As long as there was a purchase, Jessie would see the data in a new joint table.