True or False. If your sales people can’t find relevant content for their prospects within one minute, they won’t use it.

Correct! If your sales team can’t find relevant content about their prospects within a minute, chances are, they won’t use it.

True or False. If your sales people can’t find relevant content for their prospects within one minute, they won’t use it.

Correct! If your sales team can’t find relevant content about their prospects within a minute, chances are, they won’t use it.

Which of the following is the ideal amount of time for your salespeople to find relevant content for their prospects?

Correct! If your sales team can’t find a particular asset within one minute, chances are they won’t use it.

True or False: Your sales team should be able to identify relevant content for their prospects in around 5 minutes.

Correct! Your sales team should be able to find relevant content for their prospects within one minute.

True or False: Marketing is most relevant towards the beginning of the sales process.

Correct! Marketing content is relevant throughout the entire sales process, not just the beginning.

During the sales process, when is marketing most relevant?

Correct! Marketing content is helpful from the beginning to the end of the sales process.

Who tends to create the most content in a business?

Correct! While marketing certainly contributes to the overall number of content created, sales is the main contributor to this content.

True or false. The sales department creates most of the content for a business.

Correct! While the marketing department certainly contributes a lot of content, the sales department is the biggest contributor of content.

Which of the following statements about the marketing content a customer receives is true.

Correct! The content a customer receives should match what stage of the customer journey the customer is on.

True or false. Marketing content should match whatever stage of the customer journey the customer is on.

Correct! The content a customer is receiving should be in parallel with whatever stage of the buyer's journey they are on.

How does marketing content relate to the customer journey?

Correct! The content a customer receives should match what stage of the customer journey the customer is on.

What is the main way to guarantee quality leads during the sales process?

Correct! Providing as much education to your prospects as possible will increase the quality of your leads.

True or false. The amount of education provided to prospects during the sales process isn’t as important as getting them through the sales process as quickly as possible.

Correct! Educating your prospects and making sure they are quality leads is most important during the sales process.

True or false. The more education you can provide to your prospects before they meet with sales, the more qualified they’ll be once they get there.

Correct! Educating people before they buy is a great way to increase the quality of leads.

What main qualities should you consider when hiring a content manager?

Correct! A content manager should have excellent writing and editing skills, preferably a journalism background, and be organized and meticulous.

True or false. Having excellent writing and editing skills is the only quality needed to hire a quality content manager.

Correct! While being an excellent writer and editor may aid a content manager in their work, it is certainly not the only quality to look for when hiring a content manager.

There are a lot of qualities that make for a good content manager. What are some main qualities that you should look for when hiring a content manager? (Choose all that apply)

Correct! A content manager should have excellent writing and editing skills, preferably a journalism background, and be organized and meticulous.

Of the following choices, which of the following is effective for becoming a better writer, but not a major step in writing a first draft?

Correct! While reviewing is important, it is not directly related to the initial steps that come with writing a first draft.

True or False. Rewriting is a major part of writing an effective first draft.

Correct! Rewriting your writing after you’ve received feedback or learned something new is a major part of writing an effective first draft.

Which of the following is not a part of the first draft writing process?

Correct! While reviewing is important, it is not directly related to the initial steps that come with writing a first draft.

What percentage of content viewed online is video content?

Correct! The percentage of video content viewed online is 80%.

True or false. Video content is 80% of what people view online.

Correct! Video content is around 80% of content viewed online.

What are the advantages of using video content?

Correct! An advantage of video content is that it is up to 80% of the content we view.

True or false. The people in the different internal divisions of your business are subject matter experts and should be the main focus of your content.

Correct! The people working in different internal divisions of your business are the subject matter experts and would be more effective for creating content for your business.

When developing business content, where should you source the content?

Correct! This includes all divisions in your business because they are the subject matter experts. That includes your sales team, customer service and more.

True or false. When developing business content you should source the content from external sources.

Correct! The people working in different internal divisions of your business are the subject matter experts and would be more effective for creating content for your business.

True or false. Marketing plays the biggest role in the enablement process.

Correct! While marketing does play a big role in the sales enablement process, their combined effort with sales makes for a more effective team.

Which team or teams in your organization plays the biggest role in the enablement process?

Correct! Marketing and sales go hand in hand when creating marketing content for your business.

Which of the following combinations of teams creates the most effective sales enablement process?

Correct! Sales and marketing working together creates the most effective sales enablement process.

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