Graded Quiz: Optimization
Graded Quiz • 30 min Quiz10 Questions Week 4
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Graded Quiz: Optimization

Graded Quiz • 30 min Quiz10 Questions Week 4
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10 Questions Week 4

Q:

Imagine you work in the marketing department of a large clothing retailer. You want to run a marketing mix modeling study. Which of the following statements regarding the benefits of conducting this study are true? (Select all that apply)

Q:

Imagine you work in the marketing department of a large clothing retailer. You are working on a ‘year in review’ presentation and you would like to show how your advertising on different platforms (TV, radio, Facebook and Youtube) contributed to sales for the denim line you introduced this year. You reach out to a market research agency to help you with this. What type of study should they do for you?

Q:

True or false? You would run a marketing mix modeling study to show how your advertising on different platforms contributed to company sales.

Q:

A marketing mix model can help you better allocate your marketing budget by knowing what works and what doesn’t. True or False?

Q:

A marketing mix model can only help you understand the impact of organic engagement on your sales. True or False?

Q:

A marketing mix model can help you… (Choose all that apply.)

Q:

Which of the following is correct about a last click attribution model?

Q:

Which of the following is correct about a time decay attribution model?

Q:

Which of the following is correct about a positional model?

Q:

Attribution has nothing to do with ROI. True or False?

Q:

Attribution is the process of assigning credit to touch points along a customers conversion path. True or False?

Q:

True or false? Attribution is mostly used to evaluate the impact of online media channels on a purchase.

Q:

True or false? In statistical or math attribution models you let the data speak and you don’t decide on a model ahead of time.

Q:

Why may advertisers want to use attribution modeling studies?

Q:

True or false? Statistical attribution models are not as robust as rule based attribution models and less accurately reflect reality.

Q:

Marketing Mix Modeling helps with in-channel optimization. True or False?

Q:

Which of the following is not true about Marketing Mix Modeling? (select all that apply)

Q:

Before you recommend Marketing Mix Modeling, what should you consider? (select all that apply)

Q:

Which of the following are part of the Marketing Mix Modeling methodology? (select all that apply)

Q:

What is the first step of the Marketing Mix Modeling methodology?

Q:

What is the last step of the Marketing Mix Modeling methodology?

Q:

Which of the following describes some of the most common challenges we face when measuring the effect of advertising across different marketing platforms?

Q:

True or false? Historically, advertisers have relied on cookies to connect a sequence of touchpoints to a person.

Q:

Which of the following statements is true about connecting touchpoints to one individual person? (Select all that apply)

Q:

Awareness, Interest, Conversion, and Retention are the four stages of a sales funnel. True or False?

Q:

Which of the following are stages of a sales funnel? (select all that apply)

Q:

What are the four stages of most sales funnels?

Q:

When troubleshooting a block in a sales funnel, it is important to check out the flow. True or False?

Q:

Which of the following are part of the troubleshooting process for a blocked funnel? (Select all that apply)

Q:

When you encounter a block in your funnel, which of the following approaches should you use to try to fix it?

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