Imagine you work in the marketing department of a large clothing retailer. You want to run a marketing mix modeling study.
Which of the following statements regarding the benefits of conducting this study are true? (Select all that apply)
Imagine you work in the marketing department of a large clothing retailer. You are working on a ‘year in review’ presentation and you would like to show how your advertising on different platforms (TV, radio, Facebook and Youtube) contributed to sales for the denim line you introduced this year.
You reach out to a market research agency to help you with this. What type of study should they do for you?
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