Graded Quiz: Evaluating Advertising Effectiveness
Graded Quiz • 30 min Quiz10 Questions Week 3
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Graded Quiz: Evaluating Advertising Effectiveness

Graded Quiz • 30 min Quiz10 Questions Week 3
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Q:

SMART Goals are Not: (select all that apply)

Q:

SMART Goals are:

Q:

SMART Goals are: (select all that apply)

Q:

KPIs can help because they are specific metrics that can be used to measure progress. True or False?

Q:

KPIs are… (select all that apply)

Q:

KPIs have no practical use. True or False?

Q:

Experimental and Observational methods can both be used for evaluating ad effectiveness. True or False?

Q:

Which of the following methods can be used for evaluating ad effectiveness? (Select all that apply)

Q:

What are two methods for evaluating ad effectiveness?

Q:

If you are running an ad with a “click to subscribe” button, and you measure the effectiveness of the ad ONLY by counting the number of customers who subscribed by clicking the button, what would you expect the results to be?

Q:

If you are running an ad with a “click to subscribe” button, and you measure the effectiveness of the ad ONLY by counting the number of customers who subscribed by clicking the button, you would be overestimating the results. True or False?

Q:

If you are running an ad with a “click to subscribe” button, can you measure the effectiveness of the ad ONLY by counting the number of customers who subscribed by clicking the button?

Q:

What do results of an experiment include? (Select all that apply)

Q:

Results of an experiment do NOT ALWAYS include: (Select all that apply)

Q:

Results of an experiment include the number of incremental results caused by your treatment and the measure of confidence in the results. True or False?

Q:

Using ITT (Intention to Treat) in an experiment to measure the incremental impact of your campaign would not change the results. True or False?

Q:

The effect of using ITT (Intention to Treat) on the incremental impact of your campaign results in the incremental impact you observe being lower. True or False?

Q:

What could the effect be of using ITT (Intention to Treat) on the incremental impact of your campaign results?

Q:

What does RCT stand for?

Q:

Randomization does not impact the results of a trial. True or False?

Q:

Randomization is the process of assigning people to groups based on a common trait that is selected at random. True or False?

Q:

A hypothesis is a proposed explanation for an observation. True or False?

Q:

In an experiment, the group that did not receive a treatment is called what?

Q:

In an experiment, the group that did receive a treatment is called what?

Q:

AB Testing is not a good test to evaluate the effectiveness of your campaign, because…

Q:

AB Testing does not use a control group. True or False?

Q:

AB Testing is a good test to evaluate the effectiveness of your campaign. True or False?

Q:

Multi-Cell, Nested Cell, and Structure Cell are all types of test structures. True or False?

Q:

Which of the following are NOT types of test structures?

Q:

Which of the following are types of test structures? (Select all that apply)

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