Graded Quiz: Segmentation
Graded Quiz • 30 min Quiz10 Questions Week 1
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Graded Quiz: Segmentation

Graded Quiz • 30 min Quiz10 Questions Week 1
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Q:

The two forms of segmentation are developed from a persona and developed from data analysis. True or False

Q:

What are the two forms of Segmentation? (Choose two)

Q:

Which of the following are NOT types of Segmentation? (Choose two)

Q:

True or False: One to Two is a kind of personalization.

Q:

Which of the following are kinds of personalization? (Select all that apply)

Q:

Which of the following is NOT a kind of personalization?

Q:

What is a CDP?

Q:

What does CDP stand for?

Q:

A CDP is a database that builds a complete picture of your customers on an individual level. True or False?

Q:

The first step in creating a K-means clustering analysis is to Validate the data. True or False?

Q:

What is the first step in creating a K-means clustering analysis?

Q:

What is the last step in creating a K-means clustering analysis?

Q:

The Elbow Criterion is used for…

Q:

The Elbow Criterion finds the number of clusters for which adding an extra cluster would not add sufficient information. True or False?

Q:

Which principle can you use to decide on the number of clusters for your analysis?

Q:

What do you focus on when profiling clusters?

Q:

Profiling Clusters means only describing what makes people within a cluster similar to each other. True or False?

Q:

Profiling Clusters does NOT do which of the following?

Q:

Segmentation helps you find the correct audience and reach them with the right message. True or False?

Q:

Segmentation does not…

Q:

Segmentation is important because…

Q:

Psychographic, demographic, behavioral, and geographic are the four commonly used segmentation variables in marketing. True or False?

Q:

Which of the following is a segmentation variable commonly used in marketing?

Q:

The four segmentation variables commonly used in marketing are…

Q:

Product Usage, Spending Habits, and Media Consumption are examples of what kind of segmentation variable?

Q:

Values, Motivations, and Beliefs are examples of what kind of segmentation variable?

Q:

Location, Population Density, and Climate are examples of what kind of segmentation variable?

Q:

What does clustering do?

Q:

Cluster Analysis is the most common analytical approach used for segmentation. True or False?

Q:

What kind of analysis is best for segmentation?

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