Practice Quiz: Marketing Mix Modeling
Graded Quiz • 30 min Quiz5 Questions Week 4
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Practice Quiz: Marketing Mix Modeling

Graded Quiz • 30 min Quiz5 Questions Week 4
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Q:

Your manager is asking you to put a report together that shows how much incremental sales was generated by the TV campaign you ran last quarter and she also wants to know how that compares to the money that you invested in ads on Facebook during that same time. Which would be the best metric to highlight in your report:

Q:

Which of the following are typical outputs of a MMM?

Q:

For which of the following questions could a marketer use a Marketing Mix Model to get the answer:

Q:

Marketing Mix Modeling is an interaction between a team of modelers and an econometric model. What is the role of the team of modelers?

Q:

Imagine you are working in the marketing department of a restaurant chain and your manager asks you to provide management with a monthly report that provides an update on the effect of each of the media channels used by your company on sales volume. What would be your best response?

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