Practice Quiz: Measuring Ad Effectiveness with Experiments
Graded Quiz • 30 min Quiz5 Questions Week 3
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Practice Quiz: Measuring Ad Effectiveness with Experiments

Graded Quiz • 30 min Quiz5 Questions Week 3
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Q:

Results of an experiment include: (select all that apply)

Q:

What could the effect be of using ITT (Intention to Treat) on the incremental impact of your campaign results?

Q:

Randomization is the process of assigning people to groups based on a common trait that is selected at random. True or False?

Q:

In an experiment, the group that did not receive a treatment is called what?

Q:

A hypothesis is a proposed explanation for an observation. True or False?

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