Practice More Quizzes:
Q:
When reviewing the Campaigns Dashboard in Ads Manager, the results column can provide…
Q:
True or false: The results column in the Ads Manager Dashboard will show different metrics depending on the objective for a campaign.
Q:
Which of the following will never be shown in the results column in the Ads Manager Dashboard?
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True or false: Impressions include the instances where an ad was shown multiple times to the same person.
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A candy company creates a campaign to increase sales of its candies through its website. Which metric should the company use to evaluate the success of the campaign?
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What’s the difference between reach and impressions?
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If an advertiser wants to compare what actions people took on an ad, what feature could they use in Ads Manager?
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If an advertiser wants to compare how their ad performed with a specific audience, what feature could they use in Ads Manager?
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If an advertiser wants to compare how their ad performed over a specific period of time, what feature could they use in Ads Manager?
Q:
The “result” measured in the cost per result metric can include:
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If an advertiser wants to find out how efficiently their ad is achieving an outcome, what metric should they use?
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True or false: Cost per result measures the ratio of amount spent by a consumer to number of views.
Q:
If Jamie wants to increase the number of likes their Facebook Page has, what campaign objective would be a good choice?
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If Jamie wants to increase the number of requests for a catalog, what campaign objective would be a good choice?
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If Jamie wants to increase the number of people visiting their website after seeing their ad, what campaign objective would be a good choice?
Q:
Alex is setting up a campaign, and is thinking ahead to which metrics they would want to track. Which metrics would you track for a conversion campaign?
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Alex is setting up a campaign, and is thinking ahead to which metrics they would want to track. Which metrics would you track for an awareness campaign?
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Alex is setting up a campaign, and is thinking ahead to which metrics they would want to track. Which metrics would you track for an engagement campaign?
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What are the benefits of Facebook pixel? (Choose all that apply)
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Where is the pixel installed?
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You recently installed the Facebook pixel on your company’s website. Where can you view data and settings from that pixel?
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When you pick a time window for which you believe conversions are a result of your campaign, you’re determining the…
Q:
True or false: An attribution setting can be triggered after a click or after a view, but not by both.
Q:
True or false: An attribution setting is defined as a time period, like 1 day or 1 week.
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