Practice More Quizzes:
A conversion lift test measures changes in conversion. What is the “lift” being measured?
True or false? If you want to run an experiment to test your advertising effectiveness, you have to plan it before you create and run your advertising campaign.
When you use an experiment to test the effectiveness of your advertising campaign, what do we mean when we refer to the treatment or test group?
True or false? The ‘control group’ is the group in the experiment that will be exposed to the treatment.
You want to run an experiment for your company’s advertising campaign. When designing your experiment, you randomly assign people to a control group and a treatment group. Studies that use this type of experiment are referred to as:
What does it mean when Facebook says it uses Intention to Treat (ITT) in advertising effectiveness tests?
Imagine you ran a Holdout Test for your Facebook campaign and you find the following information in the report of the results: -Conversion lift percent: 15.2%-Conversion Lift: 2,155-Sales Lift: $88,100Based on this information, which of the following is correct?
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