Practice More Quizzes:
Facebook Ads Manager let’s marketers run advertising campaigns on… (Select all that apply)
True or False? Facebook advertising happens through an auction, rather than the more traditional route of paying directly for advertising space.
Which part of the Facebook total value ad auction equation covers how much an advertiser is willing to pay to achieve their desired outcome?
Let’s say two bike part companies are competing in an auction to show one person, named Marissa, an ad. Marissa lives in Portland, Oregon. She regularly buys her bike parts from internet start-ups with a Portland angle. Company One’s ads target all American women who cycle, whereas Company Two’s ads target cyclists who live in Portland with Portland-specific messages.Which part of Company Two’s Total Value score does Marissa’s purchasing history boost?
Which part of the Facebook total value ad auction equation tells you the numerical score Facebook assigns to an ad through the auction?
Which part of the Facebook total value ad auction equation covers feedback from people that view or hide your ad, as well as findings of “low-quality” attributes such as sensationalized language, engagement bait, and more?
What is the structure of a Facebook ad campaign?
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