Flexibility Of Salesforce » Week 1 » Sales And CRM Overview

Q: What is the name of the Salesforce product that can be used to track potential customers, customers who are in the process of making a purchase, and customers who have previously purchased from a company?

Yes! Sales Cloud can be used to track customers throughout all steps of the sales funnel.

Q: What is the name of the Salesforce product that can be used to track responses to past marketing efforts, predict which efforts will perform well in the future, and create marketing material that is statistically more likely to perform well?

Yes! Marketing Cloud can be used to meet the needs of the Marketing team, such as tracking the success of marketing campaigns, predicting what will likely perform well and help to accomplish goals in the future, and even create marketing materials.

Q: List at least three examples of business types or industries that might use Salesforce.

Answers may vary, as Salesforce can be used in almost any type of organization, group, or business. Some examples of industries that were mentioned in this module are: <ul> <li> Real estate </li> <li> Public schools (such as a high school) </li> <li> Healthcare </li> <li> Government </li> <li> Higher Education </li> <li> Manufacturing </li> </ul>