What Is CRM? » Week 1 » Sales And CRM Overview

Q: What is a Customer Relationship Management system and what is it used for?

Customer Relationship Management systems are centralized tools that help businesses stay connected to customers, keep customer information and contact details up to date, track every customer interaction, and manage customer accounts.

Q: True or False: A CRM system can keep track of customer interactions and make the information accessible to those who need it, thereby helping to give customers a satisfying experience and strengthen the business’s relationship with them.

Yes! By definition, a CRM system provides a way to manage customer relationships, including tracking interactions and relationship history and making that information accessible to team members who need it.

Q: According to the “What is CRM?” video by Zoho, what are three benefits of using a CRM system?

Answers may vary but should include at least three of the following: <ul> <li> Better Data Organization: With CRM, you can import leads, contacts, and customers, then track sale and engagement with customers. </li> <li> Enhanced Communication: With CRM, you can take advantage of automatic reminders and email templates </li> <li> Shared Information: With CRM, sales team members can be given access to the same resources through selective data sharing. </li> <li> Catch All Leads: With CRM, web-to-lead forms can be created and embedded into the company website; info captured will automatically be sent to the CRM and assigned to the appropriate salesperson. </li> <li> Know Your Numbers: With CRM, you can create reports to show data on sales goals, opportunities, and other important information. </li> </ul>