Q:
What is the purpose of the attract stage?
Q:
True or False: One main purpose of the attract phase is to entice visitors with useful content.
Q:
Dani is looking to entice new customers to try their company’s products. What phase of the inbound marketing process are they likely in?
Q:
Dani has been reading some convincing blog posts about the benefits of growth hacking. Should Dani try out some of these tactics?
Q:
Why should growth hacking be avoided?
Q:
True or False: Growth hacking is a helpful tactic to secure sustainable, short-term growth.
Q:
True or False: When running marketing experiments and campaigns, it is important to use the scientific method to track and test different strategies.
Q:
Which of the following is not a part of the scientific method for marketing experiments in particular?
Q:
Dani is preparing for a new marketing test and they’re using the scientific method for planning. What are the two most important parts of the hypothesis Dani is writing?
Q:
Dani wants to try running an A/B test for the first time. What is a good element to test with when starting out?
Q:
What is an A/B test?
Q:
True or False: When running an A/B test, it’s important to change multiple variables to maximize testing potential.
Q:
What is the purpose of the engage stage?
Q:
True or False: One main purpose of the engage phase is to meet buyers on their preferred channels and timelines.
Q:
Dani is looking to encourage interactions with potential buyers. What phase of the inbound marketing process are they likely in?
Q:
What is the difference between a leading and a lagging indicator?
Q:
Dani is investigating recent churn rate data. What type of indicator is this?
Q:
True or False: Emails Sent is a reliable lagging indicator.
Q:
What does it mean if your company’s quota attainment is consistently lower than 60%?
Q:
What does it mean if your company’s quota attainment is consistently above 90%?
Q:
True or False: Ideal quota attainment is between 60% and 90%.
Q:
What is the purpose of the delight stage?
Q:
Dani is evaluating recent changes in their company’s NPS. What phase of the inbound marketing process are they likely in?
Q:
True or false: one main purpose of the delight phase is to support and empower new and existing customers.
Q:
Which of the following is not an ideal event to capture sentiment with a CSAT survey?
Q:
Dani wants to evaluate satisfaction immediately after a customer has made a purchase. What type of survey should they use?
Q:
True or False: It’s important to avoid sending out a CSAT survey right after a customer has interacted with support or success teams.
Q:
Dani notices that the company’s renewal rate is steadily declining. What should they do?
Q:
True or False: Non-SaaS companies can still calculate a version of their renewal rate using product expiration dates.
Q:
What is a renewal rate?
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