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Measuring the success of your lead management strategy involves what?
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Les has been tasked with generating a report about the success of their lead management strategy. Why is this an important part of lead management?
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True or False: Measuring the success of a lead management strategy should be completed last and is the lowest priority stage of lead management.
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True or False: Identifying metrics for success is the first step in measuring the success of a lead management strategy.
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The first step in measuring the success of lead management efforts is to…
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Les is trying to measure the success of the company’s lead management strategy. Where should they begin?
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Les is narrowing down specific KPIs to measure the success of the lead management process they worked on. Where is a good place to start?
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True or False: A service level agreement between sales and marketing is not useful for determining key performance indicators.
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A good way to identify a key performance indicator is to do what?
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True or False: In a complex lead management strategy, it can be a good idea to analyze the success of each stage separately.
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Les is overwhelmed by the complexity of the lead management strategy that they are analyzing. What might help?
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If your lead management strategy is particularly complex, it might be helpful to…
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Which of the following metrics is a useful way to measure lead generation?
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Les is trying to find a helpful metric to measure the success of their lead generation stage. What would you recommend?
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Les is identifying metrics that show progress made in the lead segmentation process. What data should they evaluate?
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True or False: Segmented list engagement is a good way to measure lead qualification as well as lead segmentation.
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Which of the following metrics is a useful way to measure lead qualification?
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True or False: Analyzing the lifecycle stage conversion rate is not a good method to determine the success of the lead nurturing stage.
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When measuring the success of a lead nurturing stage, what is a good metric to use?
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Les is using the MQL-to-SQL conversion rate to determine the success of their lead scoring and lead routing procedures. Is this a good idea?
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True or false: the percentage of marketing qualified leads who turn into sales qualified leads is helpful when evaluating lead scoring and lead routing.
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When measuring the success of lead scoring and lead routing, what is a useful metric to evaluate?
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True or False: To avoid “analysis paralysis” and confusion it’s important to gather as much data as possible when evaluating a lead management strategy.
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Les is completely swamped by the amount of data they have gathered when evaluating the lead management process. What is some advice you would give?
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When measuring lead management efforts, it’s best to…
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Les is worried their lead management success report won’t be very actionable. What is something they could do?
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True or False: When reporting results, it’s important to give each report a title, one-sentence description, or short analysis.
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After your analysis is complete, what is one of the most important things you can do when reporting your results?
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