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Fill in the blank: A_______is a contact who has converted on your website or through some other interaction with your company.
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Fill in the blanks: There are different types of leads based on how they are________and what________they’re in.
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Fill in the blank: Inbound leads typically receive communication from a business after interacting with them_______.
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Which of the following is a key part of the lead management process?
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What is lead management?
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True or False: Lead management helps you develop a process for efficiently and effectively converting your leads into customers.
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True or False: Lead management overlaps both marketing and sales responsibilities.
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True or False: With good lead management, the path to purchase is always linear.
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Fill in the blank: In the _______ stage of the buyer’s journey, the lead evaluates which provider is the right one to administer their solution, leading to a purchase.
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Fill in the blank: In the ________ stage of the buyer’s journey, a lead defines what their problem is and considers options to solve it.
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In lead management, what do we call the active research process someone goes through leading up to purchase?
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True or False: Lead management is important for scaling businesses because it solves for sales and marketing misalignment.
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True or False: Lead management is important for scaling businesses because it will ensure a continuous flow of new leads and customers.
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True or False: Lead management is important for scaling businesses because it will help your sales and marketing teams work independently and, thus, work faster.
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Which of the following is NOT one of the six fundamentals of successful lead management?
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Which of the following is NOT one of the six fundamentals of successful lead management?
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Which of the following is NOT one of the six fundamentals of successful lead management?
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Which of the five stages of lead management involves assigning a value to each lead to prioritize outreach and automatically assigning leads across a sales team?
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Which of the five stages of lead management involves reviewing your process, identifying friction, and determining the number of leads that are converting to customers?
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Which of the five stages of lead management involves the process of attracting and converting visitors on your website that have shown interest in your company’s product or service?
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How should you approach auditing your lead management process?
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What is the first step in developing a lead management strategy?
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What is the purpose of auditing how your company currently manages leads?
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What is a “lifecycle stage?”
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What’s important to define for your company when developing a lead management strategy?
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How many different stages does Hubspot identify as being a lifecycle stage?
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Which lifecycle stage represents a contact who has demonstrated real sales potential and is associated with a deal in HubSpot?
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Which lifecycle stage represents a contact who has signed up for your blog or newsletter, effectively opting in to hear more from you?
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What are the important elements of an effective Marketing and Sales SLA?
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Which of the following is an example of an effective Marketing and Sales SLA?
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True or False: A benefit of mapping out your lead management process using a matrix diagram is that it helps you visualize the complexities and details of your overall lead management strategy.
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True or False: A benefit of mapping out your lead management process using a matrix diagram is that it helps you identify which activity is a marketing responsibility versus a sales responsibility.
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True or False: A benefit of mapping out your lead management process using a matrix diagram is that it helps you outline the different lead management activities that influence leads in each stage of their buyer’s journey.
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