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Which phase of the inbound selling strategy is called the “Identify Phase?”
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Which of the following best describes what you need to do to meet your goal in the “Identify Phase” of your inbound sales strategy?
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What is the goal of the “Identify Phase” of your inbound sales strategy?
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True or False: A good inbound sales strategy finds leads by doing broad searches on LinkedIn and calling prospects in the order they are found.
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True or False: A good inbound sales strategy finds leads by targeting the people who might already be interested in your offering.
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Which of the following best describes an “active” B2C buyer?
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Which type of lead are you prioritizing in the Identify phase of your inbound selling strategy?
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Which of the following best describes an “active” B2B buyer?
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Which one of the following is among the advantages that come with focusing your inbound sales strategy on active buyers?
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Which one of the following is among the advantages that come with focusing your inbound sales strategy on active buyers?
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Which one of the following is among the advantages that come with focusing your inbound sales strategy on active buyers?
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True or False: Before you can identify potential prospects, you need to uncover the context about what they know they want to do and what they know they need help with.
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True or False: As an inbound salesperson, you’ll start the Identify phase by defining your ideal customer profile and buyer personas.
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True or False: Before you can identify potential prospects, you need to define what your company can and cannot help prospects do.
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Fill in the blanks: If you’re in a B2C space, your ______ will be some broad category of people and your ______ will describe specific kinds of people within that category.
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Fill in the blanks: If you’re in B2B sales, your ______ will define which companies are a good fit for your offering, and your ______ will define the people at those companies who you need to work with.
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Fill in the blanks: Your ______ will broadly describe your target market, and your ______ will define the specific sorts of people in that market.
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Which of the following best describes the purpose of a buyer persona?
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What is a buyer persona?
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When do you define your buyer personas?
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What is an “inbound lead?”
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Which one of the following is among the ways inbound leads might identify themselves?
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Which of the following best describes an “inbound lead?”
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Which of the following is critical to understanding a lead’s context and personalizing the sales experience accordingly?
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When should you contact inbound leads?
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True or False: You can use common connections to reach out to both active and passive buyers.
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True or False: You should only use common connections to reach out to active buyers.
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When is the best time to contact inbound leads?
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