Graded Quiz: Making the Connection with Your Buyer
Graded Quiz • 30 min Quiz10 Questions Week 3
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Graded Quiz: Making the Connection with Your Buyer

Graded Quiz • 30 min Quiz10 Questions Week 3

Q:

Alex would like to start identifying their company’s perfect customer. Which of these is a good place to start?

Q:

Which of the following can be used to describe an ideal buyer?

Q:

True or false: A buyer persona is a semi-fictional representation of your ideal customer based on data, defining the specific sorts of people you are trying to reach in that market.

Q:

Which of the following are important pieces of information to ask about when conducting interviews for a buyer persona? (Choose all that apply)

Q:

Alex has interviewed seven customers. Is this enough information to confidently build a buyer persona?

Q:

True or false: It can be very helpful to ask customers about conferences, books, podcasts, etc. that they use to learn more about their job.

Q:

Which of the following statements is true?

Q:

That’s right! These “watering holes” can be very helpful for creating a buyer persona and for the sales and marketing teams.

Q:

Alex has developed an ideal customer profile that they feel very confident in. If they add a name and a picture, could they just call that a buyer persona?

Q:

Alex works in a B2C company that specializes in baby supplies. Their customer profile is parents in major metro areas. Which of the following might be good personas for them to develop? (Choose all that apply)

Q:

Alex works in a B2B company that specializes in IT support. Their customer profile is manufacturing companies with less than 50,000 employees. Which of the following might be good personas for them to develop? (Choose all that apply)

Q:

Alex has developed a persona for a real estate company. The persona is titled: “Down-sizing Senior.” Is it likely that this persona is for a B2B or a B2C company?

Q:

True or false: The reason a customer hires a product is always what the product was designed to do.

Q:

What is a job story?

Q:

If your product is very well suited to fulfill a customer’s job to be done, you can…

Q:

Alex is trying to better understand their competition. After determining their customers’ job to be done, they…

Q:

A job story includes: (Choose all that apply)

Q:

Alex has written the following job story: As a working parent, when I am picking up the kids, I want to stay focused. What is this job story missing?

Q:

Job dimensions (like functional requirements and social appearance) can help you…

Q:

A hero statement includes a job to be done and what else?

Q:

Alex has written the following hero statement: Our company is a hero to everyone who buys our product. What is this job story missing?

Q:

True or false: a hero statement includes a persona or customer profile and the job they need to accomplish.

Q:

Alex has done a lot of research and determined who exactly they can be a hero to. They also know who they cannot be a hero to. When they receive a phone call or email from a customer they can’t be a hero to, what should they do?

Q:

True or false: a hero statement should be written by a salesperson or sales team and then shared with the rest of the company.

Q:

Alex has done a lot of research and determined who exactly they can be a hero to. They also know who they cannot be a hero to. When they receive a phone call or email from a customer they can’t be a hero to, what should they do?

Q:

True or false: if you know your company is not a hero to a particular customer, you should still try to win their business.

Q:

True or false: a hero statement should focus on a particular persona with a particular job to be done.

Q:

True or false: if you know your company is not a hero to a particular customer, you should still try to win their business.

Q:

Alex has been working on a sales enablement strategy for their company. They know that to sell more efficiently and at a higher velocity, the whole company needs to…

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